Jimmy Choo are really digging their exceptional heels into the importance of innovatively using social media. Currently, the website has a space where you can write about your personal experiences with the shoes. The story that is deamed the most touching will win an exclusive pair from the Crystal collection to mark the brand's 15th anniversary.
From a soldier in Afghanistan who bought some Jimmy Choos as compensation for having to spend Christmas and New Year away from her family, to the perfect pair of shoes for the dream wedding and a woman who climbed Mount Kilamanjaro and had her photo wearing them at the summit. The idea really lets consumers engage with the brand and adds a bit of personality. A great use of social media from Jimmy Choo. To read the whole stories go to
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