This advert for American phone company AT&T really caught my attention as a great use of the marketing idea being translated to a really visual and creative big idea.The marketing idea is obviously the point that the network has the best coverage anywhere in the world. Mix that with the idea that you can connect with anyone, anywhere in the world with just a hand held phone and you end up with this fantastic campaign. Hands have been painted and decorated in different ways to represent different countries around the world.
India and Brazil
Canada and China represented by the moose and the Great Wall.
The UK and South Africa
Norway and The Netherlands represented by a Viking ship and tulips.
The translation of the idea links in perfectly with the message that the company is bringing across and therefore makes it a perfect example of a clear marketing to creative strategy.
SP
SP
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