Muller Yoghurts which started in the 18th century have become a household name over the years. However it was only in the 1970s that the brands image began to change when Theo Muller took over his grandfathers legacy and put money into the marketing. In early 2011 the brand had a competition to win an £1000 shopping spree and to advertise they used their yoghurt pots and had clothes spilling out of them.
The clever advertising in this campaign shows how Muller have thought outside of the box with the creative ideas. It really catches your eye as you flip through pages of magazines. Its a clever collaboration especially as its Muller Light and women need new clothes after they've lost some weight.
JB
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