Just thought I'd write up an example I found of a good recent viral marketing campaign. It's the Renault Clio Va Va Voom campaign. You've probably seen the television advert, which features the celebrities Audrey Hepburn, Dita Von Teese, Marlon Brando and Thierry Henry, who was in the original Va Va Voom campaign. The advert also features music from David Bowie, Claire Maguire and Rihanna. The advert is set in a contemporary art exhibition, illustrating each celebrity's take on the feeling of 'Va Va Voom'.
As well as the television advert, the campaign is also available online. Behind-the-scenes footage of the shoot is available on both YouTube and Facebook. The Facebook page has become particularly popular, with a competition for fans each week to vote for their favourite King & Queen of Va Va Voom. Each voter is up for the chance of winning different weekly prizes, ranging from a 3D TV to a pair of Jimmy Choo's. The winners are revealed on a weekly online web-show, presented by the comedian Chris Martin.
As well as the competition, the Facebook page also contains the television commercial, a product hub and a link to book a test drive.
LB
No comments:
Post a Comment