POP magazine jumped off the shelf to us this season with their photoshoot with Jessie J wearing clothes that popped. The Brit award Winner for Best Newcomer, wowed us with this bright and fruity shoot. The shoot had themes of 50's red lipped pin up girls and inspired by Carmen Miranda an American Icon of the 40's and 50's.
After looking at the Stella McCartney cut out dolls, we really like the stenciling over a photograph. As the words are Jessie J's lyrics from her songs it gives a much more personalised effect. Jessie J is known for having a wild, quirky and unique style in her writing, fashion sense and personality reflecting a lot of Red or Dead's traits also.
I think we will be able to 'use Jessie J's individual styling and the stenciling over pictures within the creative side of our campaign and use her vibe and quirky personality to represent the Red or Dead personality.
JB
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