Stella McCartney's advertising campaigns are a perfect example of mixing the sexy and the sultry with humour and wit. The theme running through the current advertising campaign for SS11 is the idea of the paper dolls. The adverts are currently running in double page spreads of Vogue and Harper's Bazaar with a 'paper doll' in it's first form next to the finished product.
The suited option shows the colours, the crisp tailoring and the shape both with the feeling of a sketch and as the finished product. The overall effect is like the model has been dressed within the photograph.
Again, fruited shows the huge cut out graphic citrus fruits next to the finished
t-shirt dress creating a quirky and playful element to the advertising that suits the brand and designer personality.
These advertisements for the AW10 collection again mixes an element of humour and playfulness with the advertising by using cartoon graphics to spell out the McCartney name.
Featuring the effortlessly sexy Natalia Vodianova, the use of the cartoon graphics makes the advertisement more personal to the brand.
Finally, SS10 showed Stella McCartney mixing the cartoon graphics with real life with the addition of the Disney Bambi characters to the photography.
Stella McCartney is a brand that can give us a lot of inspiration when thinking about our insights into our marketing and creative strategy.
SP
No comments:
Post a Comment