GHD Advertising Campaigns

The famous hair technology brand has created and broadcast a selection of diverse and controversial advertising campaigns.
The first is the 'Thy Will Be Done' campaign. GHD used three different models in three viral videos that portrayed the campaign message. For example, the first showed a dark model sitting on the edge of a bed praying, exclaiming the words 'May my new curls make her feel choked with jealousy', in the Italian language.

It was argued that the campaign was highly offensive to the Christian community, due to the high holy symbolism, such as the Crucifix and a number of rosary beads.

The second advertising campaign of the brand was dubbed 'Twisted Fairytales'. Showing again three different characters of the campaign, each fairytale character symbolised a different hair style technique that is accessible using the GHD styler product. The three different fairytale models used are Rapunzel, Cinderella and Little Red Riding Hood.

The main Marketing Idea is that 'You can do anything with your hair'. The brand is trying to illustrate to consumers how their products can be used for more than straightening.

The final GHD advertising campaign is the 'Choose Your Destiny' campaign. The brand have redesigned the popular styler product in five new colours. Each colour represents a different brand character, with a variety of personalities and traits. These five colours are Black Danger, Purple Indulgence, Green Envy, Red Lust and Blue Serenity.

LB

Tapping away to the sound of Jessie J

POP magazine jumped off the shelf to us this season with their photoshoot with Jessie J wearing clothes that popped. The Brit award Winner for Best Newcomer, wowed us with this bright and fruity shoot. The shoot had themes of 50's red lipped pin up girls and inspired by Carmen Miranda an American Icon of the 40's and 50's.

After looking at the Stella McCartney cut out dolls, we really like the stenciling over a photograph. As the words are Jessie J's lyrics from her songs it gives a much more personalised effect. Jessie J is known for having a wild, quirky and unique style in her writing, fashion sense and personality reflecting a lot of Red or Dead's traits also.

I think we will be able to 'use Jessie J's individual styling and the stenciling over pictures within the creative side of our campaign and use her vibe and quirky personality to represent the Red or Dead personality.

 JB

Stella McCartney - Suited and Fruited and Disney Dollies

Stella McCartney's advertising campaigns are a perfect example of mixing the sexy and the sultry with humour and wit. The theme running through the current advertising campaign for SS11 is the idea of the paper dolls. The adverts are currently running in double page spreads of Vogue and Harper's Bazaar with a 'paper doll' in it's first form next to the finished product.

The suited option shows the colours, the crisp tailoring and the shape both with the feeling of a sketch and as the finished product. The overall effect is like the model has been dressed within the photograph.

Again, fruited shows the huge cut out graphic citrus fruits next to the finished

 t-shirt dress creating a quirky and playful element to the advertising that suits the brand and designer personality.

These advertisements for the AW10 collection again mixes an element of humour and playfulness with the advertising by using cartoon graphics to spell out the McCartney name.

Featuring the effortlessly sexy Natalia Vodianova, the use of the cartoon graphics makes the advertisement more personal to the brand.

Finally, SS10 showed Stella McCartney mixing the cartoon graphics with real life with the addition of the Disney Bambi characters to the photography.

Stella McCartney is a brand that can give us a lot of inspiration when thinking about our insights into our marketing and creative strategy.

SP

Va Va Voom

Hi guys,

Just thought I'd write up an example I found of a good recent viral marketing campaign. It's the Renault Clio Va Va Voom campaign. You've probably seen the television advert, which features the celebrities Audrey Hepburn, Dita Von Teese, Marlon Brando and Thierry Henry, who was in the original Va Va Voom campaign. The advert also features music from David Bowie, Claire Maguire and Rihanna. The advert is set in a contemporary art exhibition, illustrating each celebrity's take on the feeling of 'Va Va Voom'.

As well as the television advert, the campaign is also available online. Behind-the-scenes footage of the shoot is available on both YouTube and Facebook. The Facebook page has become particularly popular, with a competition for fans each week to vote for their favourite King & Queen of Va Va Voom. Each voter is up for the chance of winning different weekly prizes, ranging from a 3D TV to a pair of Jimmy Choo's. The winners are revealed on a weekly online web-show, presented by the comedian Chris Martin.
As well as the competition, the Facebook page also contains the television commercial, a product hub and a link to book a test drive.

LB